Research. Design. Iterate
I believe that my job as a designer is to curate experiences based on people's needs, motivations and wants.
Discover
Business Goals
Gathering knowledge from clients and understanding the company’s vision and project goals.
User Requirements
Understanding who the relevant users are, and gaining clarity on their needs and motivations.
Market Research
Analysing the current market scenario and competitors, to set a direction and road map for the project.
Define
Major Pain Points
Identifying and focusing on user pain points to accomplish user centred solutions
User Journeys
Filtering out the ideas through brainstorm sessions and start creating user journeys.
Empathies and Persona Mapping
Analysing the current market scenario and competitors, to set a direction and road map for the project.
Design
Information Architecture
Organizing, structuring, and mapping content to help users discover information and complete tasks.
Wireframes
Creating a design blueprint that provides a first glance of what the final visual design will look like.
Visual Design
Creating a beautifully designed, functional interface with visual elements that appeal to all users.
Prototype & Test
Prototyping the final product and testing it in real time to get inputs and reliable user feedback.
Build
Maintenance and iteration
The design is continuously monitored and improved based on user feedback and market changes.
Monitoring user feedback
Collecting and analyzing user feedback to identify areas for improvement.