On Demand E-Commerce
MIZA: Supermarket Delivery Management
Client Size
Enterprise
Services
Product Discovery, UX Design, Visual Design
Role
Senior UX Designer
The Challange
MIZA needed an efficient, sustainable, and scalable digital solution to cater to the effects of the COVID-19 pandemic. The lack of good delivery solutions with refined payment packages rendered the market wide open for MIZA to enter and conquer.
The Solution
I helped MIZA to build a marketplace to connect buyers with sellers within the grocery and pharmacy business domains. The solution consists of two different online platforms, Minimart and e-Pharma, catering to other businesses as well as customers.
The Impact
Together, we built two on-demand delivery platforms, using which MIZA has managed to significantly bridge the gap between consumers and everyday essentials like grocery and pharmacy supplies.
MIZA is a FinTech company that builds platforms and marketplaces that impact the lives of people easier across the MENA region. With a presence in UAE, Bahrain, Egypt, and Tunisia, it delivers a multitude of products and services to its customers.
About Miza
Seizing The Opportunity
Challenges to meet the needs of users & the market
In UAE’s food market, the e-commerce space saw stunted growth. Manufacturers and distributors had to face increased challenges in developing online channels. Retailers, grocers, and supermarkets were also in need of new methods to engage with their suppliers. They were accustomed to dealing in cash transactions and thus faced multiple challenges in scaling their small-scale businesses, as well as dealing with a decreased footfall owing to the COVID-19 pandemic. In addition to this, banks and MFIs were seeking more efficient means to engage with lending activities in these segments.
Simultaneously, the pharmaceutical space was facing similar challenges and roadblocks. In the UAE, a majority % of pharmacy and medical providers’ revenue is based on insurance claims. Naturally, there was an increasing demand for a program to finance pharmacies backed by receivables from insurance companies.
These two major challenges established a need for two separate digital e-commerce solutions that would help players from all sides (i.e. consumers, retailers, and suppliers) meet their needs as well as accelerate business growth.
Creating The Solution
MiniMart: Making grocery accessible for consumers
MIZA decided to embark on a journey to digitise the grocery space (e mart) and wanted an experienced technology services partner to take on the challenge. After vetting top providers, MIZA chose me as its trusted designer, with the goal to create an on-demand online grocery to benefit the locals.
After product discovery and a thorough understanding of MIZA’s long-term business goals, I designed the delivery management solution geared towards addressing the logistics-heavy processes of the grocery industry. The engineering team at my employer designed and developed mobile and web platforms for customers, business owners, merchants, vendors, and delivery agents, so they can meaningfully interact. Merchants access mobile or web portals to engage with suppliers and manage procurement digitally. While customers can access thousands of products from different retailers and manufacturers via both mobile apps and the website, they also enjoy a complete e-commerce experience with offers, promos, and discounts.
Another component to this solution was access to a dashboard for business owners to have an overview of their different operations and units through custom reporting and data. Moreover, it helps the Admin & Ops team to manage inventory, orders, payments, and system configurations for online grocery stores.
Solution Overview
Engaging Customer app for ordering & tracking grocery online
Miza grocery delivery customer app provides customers with the flexibility to order grocery online, and can be customized to enable owners to manage their grocery stores efficiently.
As a customer, easily browse products, order grocery online and track orders in real-time. As a grocery store manager, track delivery agents, manage tasks, orders & payments, and generate real-time alerts and store performance reports.
Build your own online grocery business
Get your products straight to your customers’ doorsteps with a suite of apps tailored for grocery delivery businesses like yours.
Fully-automated Agent app for managing deliveries effortlessly
Customize the grocery delivery agent app for delivery riders as well as sales agents depending on your business needs.
Enable your delivery agents to view and manage delivery requests in real-time, get proof of delivery & optimized route suggestions, and manage earnings. Allow sales agents to effectively onboard new grocery vendors & wholesalers with task alerts & reminders.
Robust Admin & Operations portal for seamless order management
Monitor your grocery store’s performance on-the-go, analyse sales reports online and manage orders and inventories in a single place
.
Identify opportunities to grow your delivery business by introducing vendors and wholesalers into the system. Gain insight into business statistics to identify areas of improvement, cut costs efficiently, and boost ROI.
Celebrating Success
The ROI of digitization
Expanding presence from brick and mortar to digital demands minimal hassle when it comes to managing, maintaining, and upgrading existing systems. Using a fully automated approach, MIZA enabled physical businesses like pharmacies and grocery chains/stores to go digital without compromising on operational efficiency and transparency.
Minimart enables local consumers to have groceries and daily essentials delivered to their doorstep, addressing the restrictions of lockdown due to the Covid-19 pandemic. This helps them improve customer experience by eliminating the hassle of going to the store physically and purchasing items in person. The intuitive mobile and web apps allow customers to choose from thousands of products and special packages listed on the app at market price. They can schedule delivery, place ad-hoc orders, and subscribe to orders for multiple days as well. Features like order tracking, promos, and the ability to do charity online are also available on e-mart.
65,000+
USERS
200,000+
DELIVERIES
10,000+
DELIVERY AGENTS
Visual Design
Sales Agent App
Admin Portal
Merchant App
